Case Study: Customer Relationship Management Heads to the Cloud
Question 1: What types of companies are most likely to adopt cloud-based CRM software services? Why? What companies might not be...
Case Study : The Battle Over Net Neutrality
Question 1: What is network neutrality? Why has the internet operated under net neutrality up to this point in time? What is network...
Case Study: Groupon’s Business Model: Social and Local
Question 1: How does Groupon take advantage of social networking and location technology? Social Technology Track record - selling goods...
Case Study: Piloting Procter & Gamble From Decision Cockpits
Introduction P&G has made available to 38,000 users analytical solutions called Business Sphere and Decision Cockpits. The Business...
Case Study : Summit Electric Light Up with a New ERP system
Q1. Which business processes are the most important at Summit Electric Supply? Why? Net Weaver Business Warehouse SAP Net Weaver offer...
Case Study: Apple, Google, and Microsoft Battle for your Internet Experience
Question 1: Compare the business models and areas of strength of Apple, Google, and Microsoft? Although they have different business...
Case Study: – Lego: Embracing Change by Combining BI with a Flexible Information System
Question 1: Explain the role of the database in SAP’s three-tier-system? SAP’s business suite is based on a flexible three-tier...
Case Study : SCHIPOL International Hub
BACKGROUND Amsterdam Airport Schiphol is the main international airport of the Netherlands and the fifth busiest airport in Europe in...
Case Study : Austin’s Energy’s Billing System Can’t Light Up
INTRODUCTION Austin Energy is the nation’s eighth largest publicly-owned electric utility and a department of the City of Austin. The...
Case Study: Honam Petrochemical's Quest for Better Management Reports
INTRODUCTION Honam Petrochemical is a South Korean producer of petrochemicals and polymers with its business comprising of polyethylene,...
